storyarb
storyarb builds editorial programs for high-growth B2B brands: newsletters, long-form, and executive social that start with your experts and drive attributable pipeline.
Projects
Newsletter
Most B2B newsletters are read once and forgotten. Ours aren't. As the anchor of your editorial program, we build from the ground up: editorial voice, audience growth strategy, social distribution included. The Female Quotient converted a massive social audience to owned. Experts Exchange found its edge and +100K subscribers.
Playbooks + Guides
Every SME interview becomes long-form that compounds. AEO and SEO-optimized from day one, anchored to your newsletter, and built to do real work at the bottom of the funnel. Typeform uses it to earn trust mid-evaluation. Salesforce Ventures uses it to build category credibility. Still pulling weight two years from now.
Executive Social + Thought Leadership
Your executives know things your competitors don't. We interview them, pull the angle, and turn it into social content derived directly from your anchor content. The result connects with your ICP, not just your feed. LinkedIn Top Voices, pipeline moved, investor perception shifted.
Testimonials
"storyarb's thoughtfulness, strategic insight, and collaborative spirit played a huge role in bringing The FQ Newsletter to life. We’re incredibly proud of what we’ve built together. Thank you for being such thoughtful, invested partners every step of the way."
"I feel like I can trust your team to meet with these thought leaders and represent [us] well, and take the insights that are necessary. In a space as complex as health insurance, that trust really matters—you're not just bringing content expertise, but also understanding the nuances of the topic itself."
"I used to work with a lot of freelancers—and scaling that way took so much time. I’ve never seen such a complete content solution until storyarb."
"I don't even consider storyarb an agency; I consider storyarb an extension of who we are."
“We've loved partnering with storyarb precisely because of that refusal to settle for 'good enough.' Every piece of content and every strategy they’ve crafted for us has carried that personal touch and exceptional standard that drew us to storyarb in the first place.”
"Most agencies claim to be 'an extension of your team,' but storyarb is actually part of our team—in our Slack, meeting with stakeholders across the company, fully embedded in how we work ...a huge part of why I love working with you all."
"storyarb’s approach is human focused. You’re interviewing real people in our company and surfacing what they actually know, not using or writing generic AI content. In a world flooded with sameness, that keeps us differentiated."
