How many subject line variations can I test?

You can test up to 2 variations on the Grow plan and up to 4 variations on the Scale plan.

Can I adjust the sample size and test duration for my A/B test?

Yes, if you're on the Scale plan, you can adjust both the sample size (percentage of subscribers receiving a test variation) and the duration (length of time the test will be conducted).

Will the A/B test affect the publish time of my post?

No, the post will be available on the web at the original publish time. The remaining subscribers will receive the email with the best-performing subject line at the conclusion of the test period.

How is the winning subject line determined?

The winning subject line is the one that performs the best in terms of open rates during the test period.

Can I use A/B Testing for any other elements of my email?

Currently, A/B Testing is only available for subject lines. However, beehiiv may add more testing options in the future.

Optimize Your Newsletter Performance with A/B Testing

Experiment with subject line variations, and let data guide you to your newsletter's full potential.

Benefits

With Beehiiv A/B testing you can experiment, optimize, and grow your audience with ease.

Data-Driven Decisions

A/B testing empowers you to make statistically valid, informed decisions based on actual user behavior, not just hunches or assumptions.

Increase Engagement

By testing and implementing the best performing subject lines, you can enhance your newsletters' effectiveness, leading to higher open rates, click-through rates, and overall engagement.

Reduce Risk

By testing changes on a smaller segment of your audience first, you can mitigate the risk and increase the velocity of learning

Continual Improvement

A/B testing promotes a mindset of continual learning and improvement. By regularly testing, learning, and iterating, you can continuously enhance your newsletter's performance.

How It Works

Optimize with Automations

Increased open rates

By testing different subject lines, you can determine which variation drives higher open rates, improving overall email performance.

Enhanced reader engagement

By understanding which subject lines resonate with your audience, you can craft more appealing content, increasing the likelihood that subscribers will open, read, and interact with your newsletters.

Data-driven content optimization

A/B Testing allows you to make informed decisions when crafting subject lines and refine your content strategy based on real audience feedback.

A/B testing headlines is the turbocharger of my newsletter. It allows me to fine-tune the messaging and deliver the most impactful content to my readers. With every test, I gain valuable insights and ensure that each headline hits the road with maximum performance.

The Daily Vroom

We use A/B testing of each and every newsletter. Without testing you are literally throwing opens down the drain. beehiiv allows us to make sure we are optimising every send.

Open Source CEO

The A/B testing feature is a great way to improve your open rate. Headlines are hard, so having the ability to try more than one and let the audience decide is crucial

Even The Odds

From 0 to acquired in Under a Year

Check out our case study on how The Milk Road grew from launch to hundreds of thousands of engaged subscribers to acquisition in under a year powered by beehiiv’s publishing suite.

Start scaling your newsletter today

Focus on creating great content, and we'll handle the rest 💪🏽