THE MOST POWERFUL AD NETWORK FOR PUBLISHERS & ADVERTISERS

The Ad Network is available to anyone on the Scale plan or above who is actively sending on beehiiv. Once eligible, you'll automatically start seeing ad offers in your Ad Network dashboard — no action needed on your end.

Ad offers are surfaced in real time based on your publication's content, audience, and performance. You can browse up to 15 personalized offers at any time in your Offers dashboard, with the top 3 highlighted as recommended based on your brand and audience. Your offer feed refreshes automatically as you reserve or publish ads.

Absolutely. You always have full control over which offers you run. Browse your available offers, reserve the ones that interest you, and add them to your newsletter when you're ready. You can also downvote offers you're not interested in — this helps us improve the relevance of future offers you see.

Yes. You can include up to 1 primary (with logo) and 2 secondary (no logo) ads per post.

beehiiv ad campaign payouts are based on CPM (cost per mille) or CPC (cost per click). CPM pays you based on the number of unique opens per send. For example, a $5 CPM means you earn $5 for every 1,000 unique opens.

CPC pays based on verified unique clicks on the sponsored link. For example, a $2 CPC with 100 verified clicks would earn you $200. Each offer will display an estimated payout before you reserve it.

When a publisher runs an ad from the beehiiv Ad Network, we run those clicks through an additional verification process to ensure advertisers are only paying for high-quality clicks. This process may identify and filter out bot traffic, duplicate clicks, or users who immediately bounce from the landing page. As a result, your verified click count may be lower than your raw post metrics.

You'll receive a performance recap approximately 96 hours after your send, including clicks, opens, and earnings. You can also view detailed analytics and payout estimates for every published ad in the Published Offers tab of your dashboard. Over time, running more ads helps you identify which advertisers and formats resonate best with your audience.

No — the estimated payout is based on your newsletter's historical performance and prior campaign data. Actual earnings depend on how your audience engages with the ad. Some ads will perform better than others, and your final payout reflects verified performance after the ad is sent.

There are two ways to add an ad to your newsletter:

Inline while writing: Open or create a post in the editor, type /ads, and select an available offer directly. This is the preferred flow.

From the Offers dashboard: Go to Monetize > Ads > Offers, browse available offers, reserve one, then add it to a post via your Reserved Offers tab or by typing /ads in the editor.

Keep in mind:

• You can reserve up to 5 offers at a time.
• You can include up to 3 ads in a single post.
• Once an offer is reserved or added to a post, you have 120 hours to send it before it expires.
• Any unique clicks or opens within 72 hours of your send date count toward your earnings.

You can reserve up to 5 ad offers at a time. This is designed to keep inventory available for all publishers and ensure offers don't get locked up. Reserved offers that aren't published within the deadline will expire and become available to other publishers.

If your reserved ad expires before you publish it, the offer is released back into the network for other publishers. Consistently missing deadlines may affect the quality and quantity of offers you see in the future. You'll receive reminder notifications before a reserved offer expires, and if the offer is still available after expiring, we'll let you know so you can reserve it again.

You can downvote any offer to signal to our model that it's not a good fit for you. After downvoting, you'll be prompted to share brief feedback (e.g., not relevant, price too low, wrong format) — this helps us improve the relevance of your future offers. You're never required to run any ad.

As long as the ad is sent within the active campaign window and your reservation hasn't expired, your ad will still be tracked and paid accordingly. Any unique clicks or opens within 72 hours of your send date count toward your earnings.

All advertisers are vetted by our team before any campaigns go live. Our model is also designed to match offers to publishers based on content relevance, audience fit, and performance history — so the ads shown to you should align with what your readers care about.

Each ad placement is tracked for impressions, unique opens, and verified clicks using our reporting system. You can view detailed analytics and payout estimates for every offer in your dashboard. Performance is evaluated 72 hours after your send date.

Eligible publishers will see up to 15 personalized offers at any given time, refreshed in real time as you engage with the network. The volume and quality of offers you see is influenced by your publication's performance, content relevance, and reliability as a publisher. Publishers who consistently run ads and meet deadlines will receive higher-quality, higher-volume opportunities over time.

Yes. Publishers can select the ad formats that best fit their content. Our model also factors in your preferences and engagement history to surface more relevant offers over time.

Large publishers benefit from a real-time marketplace with a broad range of advertisers, intelligent offer matching, and scalable tools that allow seamless integration of multiple campaigns. As you build a track record in the network, you'll gain access to top-tier advertisers and more prominent offer placement.

The easiest way is directly in the editor while writing your post. Type /ads to insert an ad placement inline. You can also reserve offers from your Ad Network dashboard and add them to a post from there. For a full walkthrough, check our tutorial video or support documentation.

You can place an ad anywhere in your newsletter. For primary placements (ads with logo), the advertiser's logo appears at the top of the email. Each offer may include multiple creative options — select the one that best fits your audience and content.

Yes. While the logo appears in the newsletter header by default, you can adjust this directly in the editor using the customization icon.

Once you reserve or add an ad to a post, you have 120 hours to send it before the reservation expires. If you add the ad inline in the editor, you have 5 days. Plan your send schedule accordingly — you cannot hold an offer beyond that window.

Yes. The beehiiv Ad Network doesn't require exclusivity. You can include a beehiiv ad alongside other ad partners. Just keep in mind that too many ads in a single send can negatively impact deliverability and engagement.

No. You always have full discretion. If an offer isn't the right fit, simply downvote it or ignore it. Downvoting sends a signal to our model to improve the relevance of future offers shown to you.

Our model automatically surfaces relevant offers to your dashboard based on your newsletter's content, audience profile, and performance history. There's nothing you need to do — eligible offers will appear in your Offers page as they become available.

Advertisers typically provide multiple creative versions of their ad. When you reserve or add an offer, you can select the version that best matches your audience and newsletter tone.

Each offer can be run once. After running an ad, you won't see another offer from that same advertiser for at least 7 days. If it performed well, a new offer from that advertiser may appear again after that window.

We don't recommend it. Running the same ad multiple times in a single send can negatively impact deliverability and audience engagement.

You can add a reserved ad to any post and schedule it for any send date within your reservation window. If your reservation expires before you send, the offer is released back to the network. If the offer is still available, you can reserve it again. Note that once the original reservation window closes, you cannot extend it.

Not currently. Editing the copy, creative, or format of an ad offer isn't available at this time. You can choose between the creative versions the advertiser has provided.

All ad analytics are available in the Reports tab of your Ads dashboard. You'll also receive a performance recap email approximately 96 hours after your send, with a breakdown of clicks, opens, and earnings.

You can cancel a reserved offer from your Claimed Offers tab at any time before the deadline. Once cancelled, the offer is released back to the network and your reservation slot opens up. Note that if the reservation window has already passed, no action is needed — the offer expires automatically.

We track eligible unique clicks and opens within the first 72 hours after your send. Approximately 96 hours after sending, you'll receive a performance report with a full breakdown of clicks, opens, earnings, and payment status. Payouts are processed on the 20th of each month for the prior month's earnings.

Payments are processed through Stripe, which requires a Stripe Identity Verification. Payouts are sent on the 20th of each month for the previous month's ad revenue.

Yes. A Stripe Express account is required to run ads and receive payouts through the Ad Network.

Go to Payment Accounts in your account settings to set up your Stripe Express account. This is also where you manage Boosts payouts.

Stripe Express is used to transfer your earnings directly into your beehiiv wallet on the 20th of each month. You can withdraw funds from your wallet at any time with no fees or transfer costs.

All campaign metrics and payout details are available in the Ads dashboard. You can also view individual offer reports from the Published Offers tab.

CPM (cost per mille) pays based on unique opens: you earn a set amount per 1,000 unique opens. For example, a $5 CPM earns you $5 for every 1,000 unique opens.

CPC (cost per click) pays based on verified unique clicks. For example, a $2 CPC with 100 verified clicks would earn you $200.

Yes. You'll continue to receive both CPC and CPM offers. The mix of offer types you see is determined by our model based on your publication's performance and audience profile.

No. Payouts continue on the 20th of the following month for all ad earnings from the prior month.

Focus on growing a high-quality, engaged audience. CPM payouts are based on unique opens, so list health and open rates are the primary drivers. Advertisers also evaluate overall ad impact when considering future campaigns, so consistent performance matters.

Not currently. The payout model for each offer is set by the advertiser. You'll be able to see whether an offer is CPC or CPM before you reserve it.

Yes. Performance reports for CPM ads work the same way as CPC ads — you'll receive a full recap approximately 96 hours after your send.

CPM pays based on unique opens rather than clicks, which provides more predictable earnings regardless of click behavior. CPC rates can appear higher per unit but depend entirely on reader interaction. Both models can be competitive depending on your audience's engagement patterns.

No. beehiiv handles all reporting automatically. We track sponsored link clicks and calculate payouts using our own reporting tools. You can view your performance metrics in the Ads dashboard at any time.

Yes. The beehiiv Ad Network is non-exclusive. You can run Ad Network offers alongside your own direct advertiser relationships.

Absolutely. Ad Network offers work alongside paid subscriptions, Boosts, and any direct sponsorships you manage independently.

No. The Ad Network is only available for newsletters sent through beehiiv's platform. It cannot be used with third-party email providers.

Ad reporting runs through additional verification layers to remove bot traffic and fraudulent clicks. This is why your ad metrics may differ from the raw post-level analytics. The verified numbers are what determine your payout.

Not currently, but translated ad copy is on our roadmap for future updates.

The Ad Network is a strong fit for:

• Publishers who want to monetize through ads without managing an in-house ad sales operation
• Publishers with open ad slots or remnant inventory alongside direct advertisers
• Publishers who need to fill last-minute gaps when a direct deal falls through

beehiiv acts as your external ad sales team — handling advertiser sourcing, campaign management, and reporting end to end.