How Artisan AI Generated $68,000 in ARR With Newsletter Ads

Situation:

Artisan AI, founded by 23-year-old Jaspar Carmichael-Jack, is an early-stage startup offering a virtual AI assistant named Ava that helps sales teams personalize outreach using real-time data insights. Their goal was to scale lead generation and close high-quality deals through a data-backed approach.

Challenge:

Artisan needed to uncover which marketing channels were most effective for lead generation while maintaining a lean, efficient budget. Generic outreach and inconsistent performance across platforms made it difficult to consistently find engaged, high-intent prospects.

Solution:

Artisan integrated the beehiiv Ad Network into a broader multi-channel strategy that included social media, outbound, and paid ads. beehiiv enabled A/B testing across newsletters, helped refine messaging, and revealed which channels delivered the highest returns—making it a cornerstone of their marketing mix.

Results:

• 176 sales meetings booked
• 4 closed deals
• $68,000 in annual recurring revenue (ARR)