The 1-Million-Subscriber Migration to beehiiv

How Rohan Mahtani Transitioned a Career SaaS Newsletter at Scale and Achieved 50%+ Open Rates

The 1-Million-Subscriber Migration to beehiiv

Written by

Kanishka Kumawat

Published on

07 Apr 2025

Situation:

Rohan Mahtani, founder of Resume Worded—a career development SaaS platform—launched The Career Supplement, a weekly email newsletter delivering career advice, personal development tips, and productivity tools. The newsletter began as a way to deepen relationships with users beyond the job-search phase and eventually grew to over 1 million subscribers.

Challenge:

As the list scaled, Rohan’s self-hosted solution (Sendy) couldn’t keep up. Major issues included:

  • Delayed sends (sometimes 24 hours for a single campaign)
  • Analytics inaccuracies and delayed tracking links
  • Difficulty debugging tech issues due to limited internal expertise
  • Concerns over deliverability and subscriber experience at scale
    He needed a robust, growth-focused platform that could handle high volume, offer accurate metrics, and support monetization via sponsorships.

Solution:

Rohan migrated to beehiiv, drawn by:

  • Enterprise-grade infrastructure with unlimited sends and high deliverability
  • Advanced analytics and open/click tracking confidence
  • A/B testing, 3D segmentation, and welcome automation features
  • Smooth migration support: warm-up schedules, filtering out inactive users, and third-party validation of emails
  • Flexible pricing not tied to monthly send volumes
  • A responsive dev team continuously rolling out high-impact features

Results:

  • Successfully migrated 700,000+ subscribers (on track to complete full migration)
  • Achieved 50–60% open rates and strong CTR on active segments
  • Improved reliability, sending speed, and deliverability
  • Enabled new revenue streams through newsletter sponsorships

Read the full story here.

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