How Growth Daily Decreased CAC by 30% With the beehiiv Ad Network
Why One Newsletter Founder Scaled From 10% to 40% of His Budget on beehiiv Ads
Table of contents
Situation:
Growth Daily is a daily marketing newsletter led by Marketing Max, aimed at helping 85,000+ marketers and CEOs grow their businesses through tools, tips, and trends. Max wanted to expand his subscriber base efficiently while keeping acquisition costs low.
Challenge:
Growing a high-quality audience at scale without overspending was the primary obstacle. Max needed an acquisition channel that delivered strong ROI and didn’t require heavy time investment for campaign management or negotiation.
Solution:
Max turned to the beehiiv Ad Network to advertise Growth Daily within other beehiiv newsletters. The platform allowed him to scale quickly, automate ad buys across multiple newsletters, and optimize placements without the hassle of managing individual partnerships.
Results:
- 30% reduction in Customer Acquisition Cost (CAC)
- Scaled beehiiv ads from 10% to 40% of the total marketing budget
- Declared beehiiv the second-best performing channel out of 15+ tested
- Nearly six figures spent with continued use planned due to ease and ROI
Max said it best: “From a CAC and quality perspective, it’s a no-brainer once you crack your landing page.”