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Dynamic Content Explained: A Complete Guide for Email Marketers and Creators
Learn How Dynamic Content Transforms Design and Boosts Engagement
Nicola Vaughan
November 27, 2025
Dynamic content is non-negotiable for email marketers, newsletter writers, and creators in 2025.
It’s no longer just “nice to have,” with successful creators using dynamic content to stand out in a competitive inbox as standard, and 67% of consumers expecting dynamic content within online shopping experiences (Publitas).
While most creators still send static emails, beehiiv’s Dynamic Content feature promotes tailored messaging automatically for every subscriber.
This feature is not only time-saving, negating the need for manually segmenting lists or building complex automations, but it also has a significantly positive effect on important metrics like engagement rates and conversion rates.
This guide will provide a deep dive into what dynamic content means, how it works, and how to use it to grow engagement and revenue.
We’ll show you real dynamic content examples, teach you how to implement personalization without technical skills, and explain how beehiiv can help you increase engagement, revenue, and subscriber retention by using dynamic content.
Table of Contents
What Is Dynamic Content?
Dynamic content is any email, webpage, or content block that changes automatically based on who’s viewing it. This type of content is very different from static content, which is the same regardless of who sees it.
Dynamic content can adapt based on various subscriber data, including:
Location
Interests
Behavior
Tags
Purchase History
Engagement Levels
Using a greeting that addresses subscribers by name or product recommendations based on previous browsing history are examples of dynamic content.
With beehiiv’s Dynamic Content feature, these variations can happen seamlessly. Creators can access subscriber attributes and behavioral triggers from within the beehiiv editor, with no code or third-party plugins to navigate.
beehiiv makes personalization simple, scalable, and always conversion-focused.
How Dynamic Content Works
Dynamic content works by using real-time data to adapt visuals, text, and Calls-to-Action (CTA). Instead of creating multiple versions of the same email/webpage, creators build just one version and let dynamic content show each user an experience personal to them.
Audience segmentation plays a key role in delivering relevant messages. When subscribers are grouped by tags, behaviors, or attributes (paid vs. free, location, click history, interests, etc.), dynamic content will tailor their experience instantly.
With beehiiv, creators can set conditions within their newsletters, so each subscriber receives something unique, without needing to struggle with difficult code, add-ons, or complex workflows.
Each subscriber would receive a different version of the message that is specifically relevant to them, helping to aid engagement and conversion rates.
Segmentation and Personalization Rules
Dynamic content is powered by content conditions. Think of them as “if this, then that” logic.
Here are some examples:
If subscriber tag = paid, show premium content block.
If location = Canada, show Canadian Dollar pricing.
If a user clicked a recent promo email, show relevant product recommendations.
So, how does this work within a platform like beehiiv?
Creators would create one newsletter. But if they want paid subscribers to see a bonus tip, for example, they could do the following:
Add a content block
Set the condition: Only show to subscribers tagged “paid.”
Publish
By following the above instructions, free readers will see the standard version of your newsletter, while paid users will see an exclusive bonus tip automatically.
beehiiv’s automation builder makes rule creation simple, even for non-technical users. Dynamic content is accessible for everyone when using beehiiv, helping to provide personalized content to as many people as possible.
Dynamic Content in Emails
Dynamic content in emails allows you to make your newsletters more personal and engaging.
With beehiiv, here are some details you can change:
CTA Buttons: “Upgrade to Premium” vs. “Access Your Premium Tips”
Product Recommendations: Show users different products based on viewing/purchasing history
Section Layouts: Provide more specific content to engaged users
Localized Offers/Events: Invites for offers/events within their local area
As dynamic content is native to beehiiv, creators don’t need external plugins or third-party personalization tools. It’s all built in and ready to go.
A great example of how dynamic content can work in email is if a creator were to send a weekly roundup email. Engaged readers could be shown additional “recommended reads,” unengaged readers could see a quick “catch-up in 60 seconds” summary, while paid subscribers would see early-access content.
One send, three experiences, and improved personalization for all!
Dynamic Content on Websites
Dynamic content isn’t limited only to email.
You can use dynamic website content within beehiiv’s Website Builder to create personalized landing pages and embedded content blocks. This will show different messages to different users depending on their attributes, further helping to increase engagement and conversion rates.
Examples could include:
Showing a “Join for free!”’ banner to free users
Displaying a “Welcome Back!” message to existing subscribers
Highlighting paid-tier benefits to free members
Localizing events, products, or pricing
This type of personalization provides a more tailored experience, increasing both conversion and retention rates, with users feeling like your site is speaking directly to them.
Why Listen to Me? I have been working in the digital marketing space for nearly 10 years, predominantly helping brands with their email marketing and online presence. I now specialize in creating great content for beehiiv to help people nail their email strategies!
What I Avoid When Using Dynamic Content
Dynamic content is very powerful, but only when it’s used intentionally and carefully.
A big mistake many creators make is over-personalization. When every content block changes based on a user’s attributes, it can feel invasive or confusing, which isn’t great for user experience.
Another pitfall is inconsistent messaging. It’s important for creators to always keep messaging consistent, even when it changes dynamically.
In short, dynamic content should enhance the clarity of your messaging, not over-complicate it.
beehiiv’s Dynamic Content tools make personalization effortless, but you should still always check it to ensure that it’s balanced well.
Let automation do the heavy lifting and let your voice deliver the authenticity that your readers subscribed to in the first place.
Why beehiiv’s Dynamic Content Feature Stands Out
beehiiv’s approach to dynamic content truly stands out because it’s creator-first. It doesn’t require custom code, third-party apps, or complex workflows, and it’s built directly into beehiiv, so anyone can use it – developers or complete novices.
Creators can tailor both newsletters and website content from the same ecosystem, using the same subscriber data and segmentation rules. This means every touchpoint can be adjusted intelligently to suit your reader, helping to increase the chances of them engaging with your brand.
To summarize, this feature helps creators deliver smarter, faster, and more personal content, all from one dashboard.
Companies like TIME and Techcrunch use beehiiv’s Enterprise plan to grow audiences, while using engaging elements like our Dynamic Content features. Start using dynamic content for your own brand by signing up for our Enterprise plan today!
Google’s “People Also Ask” Questions
What is the meaning of dynamic content?
Dynamic content refers to content that changes based on who’s viewing it. This could be any digital content – from text, images, and offers to complete site layouts.
Dynamic content adapts in real time, allowing creators to design a more personalized experience for subscribers/website visitors.
What is dynamic and static content?
Dynamic content changes depending on who’s viewing it, while static content remains the same for everyone.
Static content delivers one, universal version of a site/email for everyone, regardless of their preferences, behavior, or attributes.
How does dynamic content work?
Dynamic content works by pulling real-time data and conditional rules to display tailored messaging. This data could include tags, behaviors, or demographics collected by a website/brand.
When viewers see dynamic content, they are shown a different version of the site, which may include personalized content blocks, CTAs, or layouts. Platforms like beehiiv help to automate this process by delivering individual experiences to users.
Which is better, static or dynamic?
Neither type of content is universally better, but dynamic content is more effective for engagement, conversions, and providing tailored content.
Static content is better for simple, consistent content, but dynamic content provides a unique experience for every user, which is helpful for email marketing, newsletters, and online experiences where personalized communication matters.
What is another name for dynamic content?
Dynamic content is also known as personalized content, adaptive content, or conditional content.
These terms describe the same concept: content that changes automatically based on audience data, behavior, and attributes to provide a more relevant user experience.
What is the simple meaning of dynamic?
The simple meaning of the word ‘dynamic’ is something that’s constantly changing or adapting to suit an environment.
In digital content terms, dynamic refers to elements that adjust automatically rather than remaining the same, to create a more tailored user experience.
