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Zero to $100,000+ Meta Ads Playbook
Creative strategies to scale high-performance newsletter ads
With Meta moving to creative-first optimization, it's never been more important for teams to build a pipeline for research, creative strategy, and ad copywriting.
Join to learn the creative process behind 7-and 8-figure newsletter brands like The Rundown and 1440.
Table of Contents
Resources in the Webinar 📚
The Feed Media: https://thefeedmedia.com
Nathan LinkedIn: https://www.linkedin.com/in/nathan-may1/
Map of Reddit: https://anvaka.github.io/map-of-reddit
Foreplay: https://www.foreplay.co
Nick Theriot YouTube: https://www.youtube.com/@NickTheriot
Timestamps
Getting Started
00:00 - Introducing Nathan
01:55 - Scaling Newsletter Ads Profitability
02:40 - What We'll be covering
04:00 - Why have a strong creative program?
Research
08:53 - Creative Research for Effective Marketing
13:03 - Copywriting Techniques for High-Performing Ads
14:05 - Leveraging Social Proof in Marketing
Copywriting
17:17 - Understanding Audience Awareness Levels
25:58 - Crafting Effective Hooks and Body Copy
28:38 - Body Copy Should Demonstrate Value
Design
33:51 - Top Winning Ad Formats
37:18 - Become Excellent at High Converting UGC
Launching
38:01 - Optimizing for Quality vs. Sign Up
41:56 - Roundup and 1440's Success Story
Q+A
44:14 - Examples of Social Proof Other Than Subscriber Count
44:53 - How Important is Social Media Activity Before Running Ads?
45:21 - When Should Newsletters Start Experimenting with Paid Ads?
46:53 - The Structure for Testing Creatives
48:07 - Optimizing the Audience for Your Campaign
49:51 - Additional Resources for Mastering Paid Ads
51:18 - B2B and B2C Strategy Differences
52:52 - Expected Conversion Rate from Clicks to Signup
54:28 - Minimum Recommended Spending for Meta Ads
55:13 - Should We Interfere with Advantage Plus Marketing?
56:02 - How Long Should You Run an Ad Test?
56:57 - How Often Should We Make New Ads and Test?
57:43 - Issues With Meta Flagging Ads
