How Bagel Bots Became a Top AI Newsletter with beehiiv
How Adam Greenbaum Turned a Passion Project Into a Profitable AI Newsletter Using beehiiv’s Monetization Tools

Situation:
Adam Greenbaum, a long-time AI expert and founder of Bagel Bots, launched his newsletter to provide practical tips on using AI in everyday life. After building a social media following of 100,000+, he wanted a more direct, algorithm-free way to connect with his audience and deliver in-depth content.
Challenge:
Adam needed a platform that was easy to use, flexible, and scalable—something that could support both rapid growth and monetization. Frustrated by the limitations of social platforms and looking to monetize his expertise, he turned to newsletters as a more intentional medium for audience engagement.
Solution:
Adam chose beehiiv after receiving a lightning-fast response from their team. Key benefits included:
- User-friendly setup with customizable templates and a single dashboard for analytics
- Boosts to increase visibility and subscriber growth
- Ad Network to passively monetize through sponsored content
- Scalability with plans for future merch, courses, and 1:1 consultations
His favorite feature? Boosts, which made newsletter growth and revenue generation easier even with limited time.
Results:
- Grew quickly beyond his initial 1,000 subscribers by leveraging his social following and beehiiv tools
- Monetized the newsletter via the beehiiv Ad Network and Boosts feature
- Maintains strong engagement and plans to expand with new offerings
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