How Handmade Seller Magazine Rebuilt Its Tech Stack in 6 Days With beehiiv

Situation

When Amber Christian acquired Handmade Seller Magazine—a niche media brand for artisan entrepreneurs—it was running on a tangled web of 25+ tools, from WordPress and ThriveCart to Brevo and Elementor. The publication offered a quarterly magazine, podcast, and growing digital presence, but its outdated tech stack made growth unsustainable. After a critical failure caused 20% of paying subscribers to lose access, Christian decided it was time for a complete overhaul.

Challenge

The tech stack was brittle, clunky, and fragile. Every update broke something else. Publishing was time-consuming, and managing subscriptions, email, and content required constant troubleshooting. There was no unified system, no scalable workflow, and no reliable way to grow. The pressure to modernize without losing audience trust was immense.

Solution

In just 6 days, Christian and her husband migrated the entire operation to beehiiv. The platform consolidated web publishing, email, subscriptions, content gating, analytics, and monetization, reducing 25 tools down to 7. With beehiiv’s intuitive editor, built-in ad tools, and mobile-optimized site builder, she streamlined operations, improved the reader experience, and gained control over content delivery and monetization.