Inverse Cramer: From Twitter Thread to Newsletter Acquisition
How a Contrarian Investment Newsletter Used beehiiv to Launch, Grow, and Exit in Under a Year
Table of contents
Situation:
Inverse Cramer launched in January 2022 as a weekly newsletter summarizing CNBC host Jim Cramer’s stock recommendations—then encouraging readers to do the opposite. The creator leveraged a viral Twitter account, which grew to 175,000 followers, and extended the content via email for deeper engagement. The goal was to turn his commentary into a digital asset that could be sold.
Challenge:
The founder needed a fast, no-fuss newsletter platform to capture emails from Twitter, engage readers effectively, and create a sellable asset. Traditional platforms felt too complex, time-consuming, or ill-suited for creators starting from zero.
Solution:
He chose beehiiv for its:
- Quick setup: Launched within a day using guided onboarding.
- Branded templates: Matched his Twitter style using reusable formats.
- Embedded tweets: Seamlessly integrated Twitter content into emails.
- 3D analytics: Identified Twitter as the top growth channel and optimized accordingly.
- Ease of use: No coding required, simple interface for content creation and performance tracking.
- Ad Network access: Enabled monetization opportunities as the newsletter scaled.
Results:
- Grew to 7,000+ subscribers in under 12 months.
- Maintained >50% open rates and 7% click-through rates with strong deliverability.
- Newsletter acquired by Alts in January 2023.
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