How Last Money In Monetized Over $500K ARR Leveraging a Newsletter

Situation:

Alex Pattis (GP at Riverside Ventures) and Zachary Ginsburg (founder of Calm Ventures) launched Last Money In to demystify syndicates and private market investing. With deep venture capital experience and over $200M deployed across 800+ SPVs, they created a content platform to serve syndicate leads, LPs, and accredited investors. They later launched Deal Sheet, a paid newsletter delivering exclusive deal access.

Challenge:

The co-founders needed a platform that could:

• Handle both free and premium newsletters
• Support rapid subscriber growth
• Monetize efficiently via both sponsorships and subscriptions
  They also needed to educate a niche audience about complex investment vehicles while maintaining high engagement.

Solution:

They chose beehiiv for its growth-focused toolkit and product-led design. Their growth strategy included:

• Leveraging LinkedIn and LP networks for the first 1,000+ subscribers
• Using beehiiv Boosts and hype posts to reach broader audiences
• Tracking performance through beehiiv’s hourly/daily growth analytics
  Monetization was two-fold:
• Last Money In brought in six-figure sponsorships
• Deal Sheet hit $500K ARR in just 7 months through paid subscriptions with exclusive deal access at discounted carry

Results:

• Surpassed 40,000 subscribers in 14 months; targeting 70–80K in 2025
• Achieved $500,000+ in ARR via Deal Sheet subscriptions
• Attracted six-figure sponsors organically from within their investor community