How Particle for Men Generated a 1.73 ROAS Through Newsletter Ads

Brand: Particle for Men

Products Promoted: Men’s Face Cream, Cologne, Anti-Gray Serum, Shampoo

Primary Goal: Drive direct-response purchases through newsletter advertising at scale

Campaign Overview

Particle for Men is a fast-growing men’s grooming brand known for science-backed skincare and personal care products. To expand customer acquisition beyond traditional paid channels, Particle partnered with the beehiiv Ad Network to reach highly engaged newsletter audiences at scale.

Across three campaigns on the beehiiv Ad Network, Particle for Men reached 8.3M newsletter readers through 627 targeted, high-quality placements.

The campaigns generated:

• 14,238 clicks
• 809 pixel-tracked conversions
• $35.74 blended CPA

In total, the campaigns drove:

• $42,524 in attributed conversion revenue
• $28,915 in total spend
• 1.47x overall ROAS

Performance improved over time as targeting was refined. For example, the most recent Face Cream + Cologne campaign achieved a 1.73x ROAS.

Additionally:

• 379 new-customer conversions
• $37,351 in revenue from new customers
  

Why It Worked

Newsletter advertising places brands directly inside the trusted relationship between a reader and a writer.

The beehiiv Ad Network enables brands to tap into these trusted audiences at scale, without needing to manage individual publisher relationships.

This allows brands to efficiently test, optimize, and expand campaigns across hundreds of newsletters.

“beehiiv has been a great addition to our media mix, allowing us to advertise in newsletters in a way that’s quick, effective, and easily scalable. Not only do we see strong performance across multiple products, aligning with our target CPA and ROAS, but the beehiiv platform and team also make the process much more efficient than traditional newsletter advertising.”

— Aviad Eilam, VP of Growth & Strategy, Particle for Men

Results

Following strong performance, Particle for Men expanded from a single Face Cream campaign to running three simultaneous campaigns across multiple product lines.

As a result, the beehiiv Ad Network has become a core direct-response acquisition channel for the brand’s men’s grooming products.