From pivoting Product Monk to launching a SaaS product

Situation

Angad Singi, co-founder of Moonshot Media, started Product Monk to share product management insights and land job opportunities while working as a Senior PM. Despite limited early traction, he used the experience as a learning platform. After realizing a stronger fit with marketing-focused content, he launched a second newsletter, Marketing Monk, which quickly gained momentum.

Challenge

Product Monk struggled with content quality and direction early on. Monetization was unclear, and growth plateaued. Despite hitting 32,000 subscribers, the newsletter lacked a sustainable revenue model, prompting Angad to reassess his approach and eventually list it for acquisition.

Solution

Angad switched to beehiiv, attracted by its built-in monetization tools, rapid feature development, and responsive support. He leveraged:

• Ad Network & Boosts: Core revenue streams, especially for Marketing Monk, which became self-sustaining through ads.
• Same-owner recommendation feature: Seamlessly transitioned readers between Product Monk and Marketing Monk.
• Automations & Segmentation: Managed 8+ active workflows and 10–15 segments daily for targeted delivery.
• Subscriber analytics: Provided actionable insights for scaling content and monetization.

Results

• Earned $80,000 through his two newsletters.
• Sold Product Monk (32K subs) via Acquire.com within 20 days of listing.
• Scaled Marketing Monk to 50,000 subscribers with strong monetization.
• Built a waitlist of 3,000+ users for a new SaaS product, leveraging his newsletter for distribution.