BetterLetter
Scaling newsletters for media brands and creators with paid ads.
Projects
The Upworthiest
Subscriber Growth with Meta Ads. We currently manage paid growth for Upworthy’s newsletter (250k+ subscribers). In less than 1 year, we added 100k+ engaged subscribers that open and click their daily emails at a CPA of less than $1. Their parent company has been so happy with the results, they’ve since hired us to run growth for other portfolio newsletters, including The Daily GOOD.
Fjell Capital
B2B Subscriber Growth + Lead Generation with Meta Ads. In 9 months, we grew Fjell Capital's newsletter for high net worth individuals from 1,000 to 23,000 subscribers. More importantly, we took their newsletter from producing 0 leads to generating 7+ leads per week for their wealth management firm and have added hundreds of thousands of revenue to their pipeline.
Nice News
Subscriber Growth with Meta Ads + Landing Page Optimization. We currently manage paid subscriber acquisition on Meta for Nice News (1.1M+ subscribers). Through constant ad creative testing and landing page optimization, we've added 126k+ subscribers and counting to their daily newsletter audience with Meta ads, maintaining 50% open rates, high CTRs and helping them reach 1M subscribers.
Testimonials
Working with BetterLetter has been a game-changer for our Meta ads. They’re sharp and genuinely invested in our success. Since partnering with them, we’ve seen stronger performance, smarter spend, and a clear path to scalable growth.
Working with BetterLetter has been an exceptional experience. They are one of the most effective agencies I’ve partnered with, delivering remarkable results. In less than a year, they helped us grow our newsletter subscriber base by over 259,000 contacts while reducing acquisition costs by 32%. Importantly, they maintained lead quality while implementing a scalable solution, contributing to our organization’s most successful year in digital fundraising.
Working with the BetterLetter team has been one of the best decisions since launching my newsletter. They take the time to deeply understand its purpose, vision, and niche—and use that insight to crush it with Meta ads. Their real-world experience with their own successful newsletters makes them a trusted partner that delivers real results.
BetterLetter has grown our newsletter exponentially over the past three months. As a local media company with a limited addressable market, their expertise in acquiring quality subscribers—without wasting ad spend on the wrong audience—has been invaluable. Their insights have also guided smarter decisions around our acquisition growth strategy.
Working with BetterLetter has been a game-changer for us. They helped grow our newsletter from under 1,000 to over 23,000 subscribers in just nine months—and that’s only part of it. Kieran, Isaac, and the team have become trusted partners in every sense, offering guidance that's shaped not just our newsletter strategy, but our entire business. They’re sharp, responsive, and genuinely invested in our success. We’re proud to be long-term clients.
