Pistachio
Pistachio turns content into growth engines, building brand trust and driving measurable business outcomes for marketing teams ready to scale smarter and faster.
Projects
BuzzFeed
Launched BuzzFeed Australia’s first newsletter, building an owned audience from zero subscribers. Developed a content strategy inspired by 2000s teen magazines, using bold design, audience-submitted content, and nostalgia to create a distinct voice. Achieved an 11% CTR, establishing a loyal, high-impact owned channel that deepens brand connection.
The Daily Aus
Scaled The Daily Aus newsletter to 180,000 subscribers in 10 months. Developed scalable audience growth systems, built high-retention subscriber funnels, and designed content strategies aligned to brand and revenue goals. This diversified from social media reliance and established a highly engaged owned audience to drive consistent revenue.
Brand Chemistry
Launched and run our own weekly newsletter, Brand Chemistry, with 15k+ subscribers and a 60%+ open rate. Developed the strategy, template design, and ongoing content creation, blending data-driven insights with personal storytelling. This creates a high-impact owned channel that showcases expertise, drives leads, and builds audience loyalty.
Testimonials
Isaac understands the business of growth like very few people do. He'll help you craft your ideal strategy, then roll the sleeves up and build your systems, automations and whatever else is needed to make it happen. Isaac is an invaluable growth partner — super passionate and easy to work with.
Isaac is such an awesome source of knowledge when it comes to all things growth. From newsletters to platform subscriptions and beyond - he has a knack for marrying up short term growth tactics to the bigger strategic picture. Bonus that he's also an all round nice guy.
Isaac is 100% your guy if you're looking to scale up your business big time.
I met Isaac when he was in charge of scaling the (now mighty) Daily Aus audience. He's my favourite sort of growth expert. One who can go micro, and knows how to optimize specific channels and test all the levers. But one who also thinks deeply about the macro, from key strategic needs to new commercial opportunities. Most importantly though, he's honest, hard-working and a pleasure to deal with.
