A/B testing

A/B testing, also known as split testing, compares two newsletters or variations of elements (like subject lines and content) with a subset of your audience. This approach allows for data-driven decision making, as it helps identify which campaign or variation (A or B) resonates better with your target audience.

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Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple

Newsletters made simple