- Newsletter Glossary
- Analytics
Analytics
Analytics, in regards to your beehiiv account, refers to the process of gathering, analyzing, and interpreting data derived from the publications that you send out. It involves examining various cohort metrics such as open rates, click-through rates, bounce rates, and subscriber engagement to assess the performance and effectiveness of your email campaigns. Such insights are found in the Analyze section of your account in the forms of three reports — Subscribers, Posts, and Clicks.
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