Engagement

Engagement refers to the interaction and response levels that your audience has with the emails they receive from you. It encompasses actions such as opening an email, clicking on links within the email, replying to the message, or performing any other desired action.

Tracking engagement metrics is crucial for assessing the effectiveness of email campaigns and optimizing future strategies to improve recipient interaction and response. High engagement indicates that recipients find the content relevant and valuable, leading to increased open rates, click-through rates, and overall positive interaction with your publications.