Scaling a Modern Media Brand

The Texas Tribune’s Approach to Audience Growth

When:
Thursday, July 31, 2025 at 12:00 PM - 1:00 PM EDT
Registration Closes: Thursday, July 31, 2025 at 1:00 PM EDT
Hosted by: Matt Adams, Nic Garcia, EJ White

Get an inside look at how The Texas Tribune launches and scales newsletter brands — including one built from scratch that’s now among their fastest-growing products.

We’ll cover their approach to editorial strategy, platform distribution, and product thinking, plus the tactics they use to grow and engage a loyal audience across the state and beyond.

Whether you're starting fresh or growing an existing newsletter, you’ll walk away with practical strategies you can apply immediately.

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