Why Bogey Bois Chose beehiiv to Power Their Golf Media Empire

Situation

Bogey Bois, co-founded by Jake Coppen and Ryan Bartkiewicz, started as a laid-back TikTok channel embracing the average golfer’s experience. With a blend of humor, relatable content, and daily posting discipline, they grew a loyal social following of over 600,000+ across platforms. To deepen audience connection and build an owned media channel, they launched a newsletter that now reaches 220,000 readers every Monday, Wednesday, and Friday.

Challenge

They needed a platform that was simple, scalable, and monetizable—without distracting from their core focus: content creation. Managing email delivery, subscriber growth, and monetization manually would have slowed their momentum. They needed tools to help grow, engage, and sustain their growing fan base.

Solution

Bogey Bois chose beehiiv for its:

• Ease of use and beginner-friendly setup
• Built-in ad network to create passive revenue from day one
• Audience ownership to reduce dependence on social algorithms
• Seamless integration into their creative workflow

“beehiiv lowers the barrier to entry—it’s the number one platform for any creator.”

Results

• Scaled their newsletter to 220,000+ subscribers
• Created a recurring revenue stream through the beehiiv Ad Network
• Maintained their authentic voice while building an owned audience
• Extended their brand from social-only to a robust golf media property