How Geekout Newsletter Made $25,000 Solely from beehiiv Boosts

Situation:

Matt Navarra, a well-known social media expert, launched Geekout Newsletter to help professionals and creators stay updated on social media trends, tools, and news. Originally started on Twitter’s Revue, the newsletter gained traction thanks to Matt’s established online presence and became a trusted weekly resource in the industry.

Challenge:

Managing everything solo, Matt needed a platform that was easy to use, supported growth, and offered better monetization tools than Revue. With ambitions to scale, Revue's limitations on analytics, flexibility, and monetization options prompted him to explore alternatives.

Solution:

Matt migrated to beehiiv, drawn by:

• Seamless setup and intuitive dashboard
• Boosts, his favorite feature, enabling easy cross-promotions with aligned newsletters
• Access to monetization features like the Ad Network and future referral programs
• Clear analytics and revenue tracking that simplified monetization management
  He described Boosts as “free money,” turning passive newsletter activity into a steady income stream.

Results:

• Grew Geekout to 31,000 subscribers
• Achieved a 54% open rate and 30% click-through rate
• Earned $25,000 through Boosts alone, with $18,000 coming in just six months
• Built a secondary revenue stream through his premium WhatsApp community of 500+ members