How Girlboss is Building a 176K-Strong Newsletter for Working Women
beehiiv Makes Girlboss the Go-to Newsletter for Busy Professionals
Table of contents
Situation
Girlboss Daily, a 5x/week morning newsletter, targets the modern working woman with career advice, pop culture, and trends. Led by Executive Editor Victoria Christie and Content Manager Kamela Nizio, they built a fun, authentic tone that feels more like a group chat than corporate content.
Challenge
Their readers were time-starved professionals. Content needed to be short, punchy, and highly relevant—without sounding generic. Girlboss also had to stand out in a saturated career content market while maintaining credibility and adapting to evolving workplace trends.
Solution
They implemented a themed daily schedule and shortened content length based on analytics. Polls, welcome surveys, and feedback loops kept the content audience-driven. Using beehiiv’s analytics and publishing tools, they continually refined their tone, structure, and strategy.
Results
- 176,000 active subscribers
- 5 themed editions weekly
- Became a top revenue driver for Girlboss
- Doubled down on community and feedback
- Optimized content format for mobile and time-constrained readers
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