Scaling a B2B Media Business to Six Figures With beehiiv

Situation

Martech Record, led by publisher Michael McNerney, delivers niche content on affiliate marketing, influencer strategy, and retail media to a B2B audience. After years of using platforms like Wix and Mailchimp, the team sought a more flexible, design-friendly solution to support growth, simplify operations, and collaborate across channels.

Challenge

Previous platforms lacked flexibility, limiting publishing speed, creative freedom, and integration with other tools. Their newsletter operations needed to support premium pricing, partnership opportunities, and multi-platform distribution, without adding technical complexity. They also needed a system that could support B2B buying cycles, which often take months to convert.

Solution

In Q3 2024, Martech Record migrated to beehiiv. The platform enabled effortless multi-channel publishing, streamlined web and email integration, and opened up cross-promotion with other newsletters. Its ease of use reduced onboarding time and allowed the team to focus on content and monetization strategy. McNerney doubled newsletter pricing, confident in its premium value, and quickly sold out for the year.

Results

The newsletter became a central driver of Martech Record’s B2B audience lifecycle

• Newsletter revenue projected to hit $100,000+ annually
• Reached 10,000 subscribers and a 5,000-member Slack community
• Enabled bi-weekly email distribution with minimal tech overhead
• Cross-promotions and multi-channel content delivery increased reach
  

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