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Wix vs. beehiiv

beehiiv is the dynamic and modern alternative to Wix, focused on newsletter growth and monetization.

Wix vs. beehiiv — The Complete Platform Comparison

Wix is a versatile all-in-one website builder designed for small businesses, creatives, and anyone who needs a website with e-commerce, bookings, or a portfolio.

beehiiv is purpose-built for newsletter creators and publishers who need email, website, growth tools, and monetization in one platform.

If your primary goal is growing and monetizing a newsletter audience, beehiiv delivers everything you need without paying for two separate subscriptions.

Wix is good for

  • Small businesses that need a full website with e-commerce, bookings, and event management
  • Visual-first businesses like restaurants, salons, and portfolios that need drag-and-drop design flexibility
  • Beginners who want an all-in-one website builder with hundreds of templates

beehiiv is best for

  • Content-focused newsletters and publications
  • All-in-one solution for website, email, data analytics, and growth tools
  • Ownership of your audience and custom aesthetic
  • Affordable flat-rate pricing that favors growing creators and companies
  • Enterprise-level solutions made simple and accessible to everyone

compare features

With beehiiv you'll have the same suite of tools used by the world's largest newsletters.

Feature

beehiiv

Wix

Monthly Pricing
Monthly email sendsMonthly email sends, beehiiv, UnlimitedMonthly email sends, Wix, 200 free; paid plans from $10/mo (separate from website plan)
Free plan up to 2,500 subscribersFree plan up to 2,500 subscribers, beehiiv, YesFree plan up to 2,500 subscribers, Wix, Free plan available but with Wix branding, no custom domain, and 200 emails/mo cap
Up to 10,000 subscribersUp to 10,000 subscribers, beehiiv, $109Up to 10,000 subscribers, Wix, $17–$39/mo for website + $24–$49/mo for email marketing (separate subscriptions)
Up to 100,000 subscribersUp to 100,000 subscribers, beehiiv, $329Up to 100,000 subscribers, Wix, $29–$39/mo for website + $49/mo for email marketing (separate subscriptions)
Paid SubscriptionsPaid Subscriptions, beehiiv, 0%Paid Subscriptions, Wix, 0
Content Management Features
Team membersTeam members, beehiiv, YesTeam members, Wix, true (2–100 collaborators depending on plan)
Email sendsEmail sends, beehiiv, YesEmail sends, Wix, true (requires separate email marketing plan)
Web postsWeb posts, beehiiv, YesWeb posts, Wix, Yes
PublicationsPublications, beehiiv, YesPublications, Wix, No
SubscribersSubscribers, beehiiv, YesSubscribers, Wix, true (contacts managed via Wix CRM)
Website Features
Web hostingWeb hosting, beehiiv, YesWeb hosting, Wix, Yes
Subscribe formsSubscribe forms, beehiiv, YesSubscribe forms, Wix, Yes
Advanced email captureAdvanced email capture, beehiiv, YesAdvanced email capture, Wix, Basic; advanced requires apps
Custom domainCustom domain, beehiiv, YesCustom domain, Wix, true (free first year on paid plans)
Survey formsSurvey forms, beehiiv, YesSurvey forms, Wix, true (via Wix Forms)
Advanced web builderAdvanced web builder, beehiiv, YesAdvanced web builder, Wix, Yes
Podcast sitesPodcast sites, beehiiv, YesPodcast sites, Wix, true (embed only, via Wix Podcast Player app)
Link in bioLink in bio, beehiiv, YesLink in bio, Wix, No
Ai website builderAi website builder, beehiiv, YesAi website builder, Wix, true (Wix ADI / Wix AI)
Website analyticsWebsite analytics, beehiiv, YesWebsite analytics, Wix, true (built-in on paid plans)
Newsletter Features
Custom builderCustom builder, beehiiv, YesCustom builder, Wix, Basic drag-and-drop email editor
Optimized deliverabilityOptimized deliverability, beehiiv, YesOptimized deliverability, Wix, Via SendGrid; no published deliverability stats
Custom fieldsCustom fields, beehiiv, YesCustom fields, Wix, Limited (via CRM labels)
Custom HTMLCustom HTML, beehiiv, YesCustom HTML, Wix, false (drag-and-drop editor only)
Audience pollsAudience polls, beehiiv, YesAudience polls, Wix, No
A/B TestingA/B Testing, beehiiv, YesA/B Testing, Wix, false (not available in Wix Email Marketing)
Content creation AIContent creation AI, beehiiv, YesContent creation AI, Wix, true (Wix AI / Astro)
Custom mobile appsCustom mobile apps, beehiiv, YesCustom mobile apps, Wix, Wix app (site-focused, not newsletter)
PodcastsPodcasts, beehiiv, YesPodcasts, Wix, No
Collaborative editingCollaborative editing, beehiiv, YesCollaborative editing, Wix, Yes
Inline commentsInline comments, beehiiv, YesInline comments, Wix, No
Dynamic contentDynamic content, beehiiv, YesDynamic content, Wix, Basic personalization with dynamic values
Growth
Recommendation networkRecommendation network, beehiiv, YesRecommendation network, Wix, No
Magic linksMagic links, beehiiv, YesMagic links, Wix, No
Referral programReferral program, beehiiv, YesReferral program, Wix, No
Monetization
Integrated Ad networkIntegrated Ad network, beehiiv, YesIntegrated Ad network, Wix, No
Paid SubscriptionsPaid Subscriptions, beehiiv, YesPaid Subscriptions, Wix, true (via Wix Pricing Plans app; Core plan+ required)
Paid recommendationsPaid recommendations, beehiiv, YesPaid recommendations, Wix, No
Direct sponsorshipsDirect sponsorships, beehiiv, YesDirect sponsorships, Wix, No
Digital productsDigital products, beehiiv, YesDigital products, Wix, true (via Wix Stores; Core plan+ required)
Analytics
Campaign analyticsCampaign analytics, beehiiv, YesCampaign analytics, Wix, Basic open/click rates
Subscriber metricsSubscriber metrics, beehiiv, YesSubscriber metrics, Wix, Basic contact metrics
Advanced segmentationAdvanced segmentation, beehiiv, YesAdvanced segmentation, Wix, Limited (labels and filters)
Advanced analyticsAdvanced analytics, beehiiv, YesAdvanced analytics, Wix, true (built-in site analytics on paid plans)
Integrations
GiphyGiphy, beehiiv, YesGiphy, Wix, Yes
UnsplashUnsplash, beehiiv, YesUnsplash, Wix, Yes
API accessAPI access, beehiiv, YesAPI access, Wix, true (Velo by Wix)
App marketplaceApp marketplace, beehiiv, YesApp marketplace, Wix, true (Wix App Market, 500+ apps)
Security
2FA2FA, beehiiv, Yes2FA, Wix, Yes
SSOSSO, beehiiv, YesSSO, Wix, true (Enterprise)
Support
Normal supportNormal support, beehiiv, YesNormal support, Wix, true (24/7 on paid plans)
Priority supportPriority support, beehiiv, YesPriority support, Wix, true (Business Elite)
Account managerAccount manager, beehiiv, YesAccount manager, Wix, Enterprise only

beehiiv is built for

Content Creators

Publishers who want to grow and monetize newsletters with tools like referrals, paid subscriber acquisition, and ad placements. Wix focuses on websites and general business tools — not newsletter-specific growth.

Media Companies & Publishers

Get unlimited email sends on all beehiiv plans, including tools for A/B testing, segmentation, and audience growth. Wix's email marketing is a separate paid add-on with basic features and limited sends.

Startups & B2B Organizations

beehiiv offers newsletter-specific tools such as A/B testing, audience segmentation, and recommendations for cross-promotion. Wix email tools require a separate subscription and lack newsletter growth features entirely.

Solopreneurs

Start free with 2,500 subscribers and unlimited sends. Wix's free plan caps you at 200 emails/mo with Wix branding and no custom domain. beehiiv charges 0% on paid subscriptions.

Still Have Questions?

Is beehiiv better than Wix for newsletters?

For newsletter creators and publishers, beehiiv is purpose-built for the job. While Wix offers email marketing as an add-on to its website builder, the email tools are basic: limited sends, minimal automation, and no newsletter-specific growth features. beehiiv includes unlimited sends, advanced segmentation, a referral program, a recommendation network, and a built-in ad network, all designed to help you grow and monetize a newsletter audience. Wix is a strong general-purpose website builder, but if newsletters are your core focus, beehiiv delivers more out of the box.

How to migrate from Wix to beehiiv?

To migrate from Wix, you simply export your contact list from Wix's CRM or email marketing tool as a CSV file and import it directly into beehiiv in just a few clicks. beehiiv's support team can help ensure a smooth transition, and you can set up a custom domain so your subscribers won't notice any disruption. If you were using Wix's blog for content publishing, beehiiv's website builder and blog archive make it easy to continue publishing under one roof.

Is beehiiv cheaper than Wix for running a newsletter?

In most cases, yes. Wix requires two separate subscriptions to run a newsletter with a website: a website plan (starting at $17/mo) and an email marketing plan (starting at $10/mo). For serious newsletter creators, the combined cost of Wix website and email marketing easily exceeds what beehiiv charges for an all-in-one platform. beehiiv starts at $0/mo for up to 2,500 subscribers and charges 0% on paid subscriptions. Wix charges payment processing fees of 2.9% + $0.30 per transaction on all sales.

Does Wix have newsletter growth tools?

No. Wix does not offer a recommendation network, referral program, or magic links. All of these are built into beehiiv to help you grow your subscriber base organically and through paid acquisition. Wix's marketing tools are designed for general business promotion (SEO, social media, ads), not specifically for newsletter audience growth.

Can beehiiv replace Wix entirely?

For newsletter creators and content-driven businesses, yes. beehiiv includes a website builder with custom domains, SEO-friendly blog publishing, a link-in-bio page, and an AI website builder. If your business runs on content and audience growth, beehiiv covers everything in one platform. However, if you rely on Wix for e-commerce, appointment bookings, or business management tools like invoicing and CRM, those features fall outside what beehiiv is built for. In that case, you can use both platforms together, with Wix handling your storefront or business operations and beehiiv powering your newsletter, audience growth, and monetization.