
Ghost vs. beehiiv
beehiiv is the dynamic and modern alternative to Ghost, focused on newsletter growth and monetization.
Blog-First CMS vs. Newsletter Growth & Monetization
Ghost is an open-source publishing platform built for web-first content. Think blogs, articles, and membership sites.
beehiiv was built by the team behind Morning Brew for publishers who need something different. The industry’s largest native ad network, referral programs, recommendation networks, and growth tools designed specifically for email-first content businesses.
Ghost is good for
- Independent blogging and web-first content Creation
- Bespoke / custom self-hosted solutions
- Educational content and sharing knowledge
beehiiv is best for
- Content-focused newsletters and publications
- All-in-one solution for website, email, data analytics, and growth tools
- Ownership of your audience and custom aesthetic
- Affordable flat-rate pricing that favors growing creators and companies
- Enterprise-level solutions made simple and accessible to everyone
compare features
With beehiiv you'll have the same suite of tools used by the world's largest newsletters.
| Feature | ![]() beehiiv | ![]() Ghost | ||
| Monthly Pricing | ||||
| Monthly email sends | Monthly email sends, beehiiv, Unlimited | Monthly email sends, Ghost, Unlimited | ||
| Free plan up to 2,500 subscribers | Free plan up to 2,500 subscribers, beehiiv, Yes | Free plan up to 2,500 subscribers, Ghost, No | ||
| Up to 10,000 subscribers | Up to 10,000 subscribers, beehiiv, $109 | Up to 10,000 subscribers, Ghost, $105 | ||
| Up to 100,000 subscribers | Up to 100,000 subscribers, beehiiv, $329 | Up to 100,000 subscribers, Ghost, $329 | ||
| Paid Subscriptions | Paid Subscriptions, beehiiv, 0% | Paid Subscriptions, Ghost, 0% | ||
| Content Management Features | ||||
| Team members | Team members, beehiiv, Yes | Team members, Ghost, Yes | ||
| Email sends | Email sends, beehiiv, Yes | Email sends, Ghost, Yes | ||
| Web posts | Web posts, beehiiv, Yes | Web posts, Ghost, Yes | ||
| Publications | Publications, beehiiv, Yes | Publications, Ghost, Yes | ||
| Subscribers | Subscribers, beehiiv, Yes | Subscribers, Ghost, Yes | ||
| Website Features | ||||
| Web hosting | Web hosting, beehiiv, Yes | Web hosting, Ghost, Yes | ||
| Subscribe forms | Subscribe forms, beehiiv, Yes | Subscribe forms, Ghost, Yes | ||
| Advanced email capture | Advanced email capture, beehiiv, Yes | Advanced email capture, Ghost, No | ||
| Custom domain | Custom domain, beehiiv, Yes | Custom domain, Ghost, Yes | ||
| Survey forms | Survey forms, beehiiv, Yes | Survey forms, Ghost, No | ||
| Advanced web builder | Advanced web builder, beehiiv, Yes | Advanced web builder, Ghost, No | ||
| Podcast sites | Podcast sites, beehiiv, Yes | Podcast sites, Ghost, No | ||
| Link in bio | Link in bio, beehiiv, Yes | Link in bio, Ghost, No | ||
| Ai website builder | Ai website builder, beehiiv, Yes | Ai website builder, Ghost, No | ||
| Website analytics | Website analytics, beehiiv, Yes | Website analytics, Ghost, Yes | ||
| Newsletter Features | ||||
| Custom builder | Custom builder, beehiiv, Yes | Custom builder, Ghost, Yes | ||
| Optimized deliverability | Optimized deliverability, beehiiv, Yes | Optimized deliverability, Ghost, No | ||
| Custom fields | Custom fields, beehiiv, Yes | Custom fields, Ghost, No | ||
| Custom HTML | Custom HTML, beehiiv, Yes | Custom HTML, Ghost, Yes | ||
| Audience polls | Audience polls, beehiiv, Yes | Audience polls, Ghost, No | ||
| A/B Testing | A/B Testing, beehiiv, Yes | A/B Testing, Ghost, No | ||
| Content creation AI | Content creation AI, beehiiv, Yes | Content creation AI, Ghost, No | ||
| Custom mobile apps | Custom mobile apps, beehiiv, Yes | Custom mobile apps, Ghost, No | ||
| Podcasts | Podcasts, beehiiv, Yes | Podcasts, Ghost, No | ||
| Collaborative editing | Collaborative editing, beehiiv, Yes | Collaborative editing, Ghost, No | ||
| Inline comments | Inline comments, beehiiv, Yes | Inline comments, Ghost, No | ||
| Dynamic content | Dynamic content, beehiiv, Yes | Dynamic content, Ghost, No | ||
| Growth | ||||
| Recommendation network | Recommendation network, beehiiv, Yes | Recommendation network, Ghost, Yes | ||
| Magic links | Magic links, beehiiv, Yes | Magic links, Ghost, Yes | ||
| Referral program | Referral program, beehiiv, Yes | Referral program, Ghost, No | ||
| Monetization | ||||
| Integrated Ad network | Integrated Ad network, beehiiv, Yes | Integrated Ad network, Ghost, No | ||
| Paid Subscriptions | Paid Subscriptions, beehiiv, Yes | Paid Subscriptions, Ghost, Yes | ||
| Paid recommendations | Paid recommendations, beehiiv, Yes | Paid recommendations, Ghost, No | ||
| Direct sponsorships | Direct sponsorships, beehiiv, Yes | Direct sponsorships, Ghost, No | ||
| Digital products | Digital products, beehiiv, Yes | Digital products, Ghost, No | ||
| Analytics | ||||
| Campaign analytics | Campaign analytics, beehiiv, Yes | Campaign analytics, Ghost, Yes | ||
| Subscriber metrics | Subscriber metrics, beehiiv, Yes | Subscriber metrics, Ghost, Yes | ||
| Advanced segmentation | Advanced segmentation, beehiiv, Yes | Advanced segmentation, Ghost, No | ||
| Advanced analytics | Advanced analytics, beehiiv, Yes | Advanced analytics, Ghost, No | ||
| Integrations | ||||
| Giphy | Giphy, beehiiv, Yes | Giphy, Ghost, Yes | ||
| Unsplash | Unsplash, beehiiv, Yes | Unsplash, Ghost, Yes | ||
| API access | API access, beehiiv, Yes | API access, Ghost, Yes | ||
| App marketplace | App marketplace, beehiiv, Yes | App marketplace, Ghost, No | ||
| Security | ||||
| 2FA | 2FA, beehiiv, Yes | 2FA, Ghost, Yes | ||
| SSO | SSO, beehiiv, Yes | SSO, Ghost, No | ||
| Support | ||||
| Normal support | Normal support, beehiiv, Yes | Normal support, Ghost, Yes | ||
| Priority support | Priority support, beehiiv, Yes | Priority support, Ghost, Yes | ||
| Account manager | Account manager, beehiiv, Yes | Account manager, Ghost, No | ||
Common Questions About Platform Migration
Will I lose subscribers migrating from Ghost to beehiiv?
No. Export your subscribers from Ghost and import directly into beehiiv. We've migrated lists of 500,000+ subscribers without losing a single contact.
What happens to my content in Ghost when I switch to beehiiv?
Ghost content can be exported and imported into beehiiv. Our built-in content import tool handles the migration in just a few clicks.
How long does custom domain transfer take when moving to beehiiv?
DNS propagation typically completes in 24-48 hours. We provide step-by-step documentation for all major registrars.
Will I lose my custom Ghost theme switching to beehiiv?
Yes. Ghost themes don't transfer directly, but beehiiv includes a built-in website builder and a full library of ready-to-use templates.
Can I transfer paid memberships from Ghost to beehiiv?
Yes. You can transfer your paid memberships by migrating your subscribers from Ghost to beehiiv. You’ll just need to re-set up payments and plans in beehiiv.
What training and onboarding does beehiiv provide?
All plans include documentation, guided setup, and email support. Max and Enterprise plans add priority support and dedicated account managers, respectively.
Can I self-host beehiiv like Ghost?
No. beehiiv is a managed platform with no self-hosting option. If full server control and open-source flexibility matter most, Ghost offers that. beehiiv focuses on making newsletter growth and monetization accessible, without a full DevOps team.
beehiiv is built for
Content Creators
Scale faster with built-in growth and monetization tools. Plus, the industry’s largest native ad network, Boosts for paid subscriber acquisition, and built-in referral programs. Unlike Ghost, it’s newsletter-first, with no code required.
Media Companies & Publishers
Purpose-built newsletter infrastructure with multiple publications and advanced analytics. Take advantage of collaborative editing, flexible embeds, and more.
Startups & B2B Organizations
Build authority through content with growth tools that work out of the box. Full A/B testing, recommendation networks, and newsletter-specific segmentation. No coding or theme development required.
Solopreneurs
Everything you need in one platform. Get started for free with 2,500 subscribers. Ghost has no free plan; you get a 14-day trial before you start paying.
Ready to make the switch?
Get everything you need to grow and monetize your newsletter in one platform. Start free — no credit card required.
Still Have Questions?
How does Ghost pricing compare to beehiiv?
At 10K subscribers, Ghost is $88/month vs beehiiv at $96/month. At 100K subscribers, Ghost is $274/month vs beehiiv at $290/month. beehiiv has a free plan, while Ghost only offers a 14-day trial.
Does beehiiv offer a free plan?
Yes. beehiiv offers a free plan with 2,500 subscribers and unlimited sends. Ghost has no free plan, just a 14-day trial. After that, you start paying from day one.
Can I run paid subscriptions on beehiiv like Ghost?
Yes. Both platforms offer 0% platform fees on paid subscriptions. You only pay Stripe processing fees.
Does beehiiv have an ad network?
Yes. beehiiv's integrated ad network connects publishers with premium advertisers who pay to sponsor your newsletter.
How does beehiiv's customization compare to Ghost's theme flexibility?
Ghost offers deeper customization with full theme control, custom code (HTML/CSS/JS), and open-source flexibility for unique branding. beehiiv's customization is more accessible with no coding required and built-in design tools for newsletters and web pages. Ghost is better for total design ownership. beehiiv is better for a quick, streamlined setup.
How do I get started with beehiiv?
Sign up for free with no credit card required and send your first newsletter within minutes. No 14-day trial countdown. Grow to 2,500 subscribers before you pay anything.
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