How Blockworks Operates 7 Daily Newsletters At Once

Situation

In 2024, Blockworks pivoted to become a newsletter-first media company under Managing Editor Michael McSweeney and Senior Newsletter Strategist Molly Jane Zuckerman. They built a portfolio of 7 daily newsletters covering different segments of crypto, aiming to replace declining traffic from platforms like Google and X with a direct-to-audience model.

Challenge

Maintaining quality and consistency across 7 high-frequency newsletters was overwhelming. They risked de-platforming on traditional ESPs due to crypto content, had no unified analytics, and needed a system to support their specialized writer-editor teams without compromising brand cohesion.

Solution

Blockworks migrated all newsletters to beehiiv, which offered platform-level protection for crypto content and unified analytics. Each newsletter had a dedicated team, while Zuckerman oversaw strategy and growth. They leveraged segmentation, re-engagement automations, and cross-promotion across the network.

Results

• 7 newsletters operating daily with dedicated teams
• $30M annual revenue across the business
• Eliminated the risk of de-platforming
• Unified analytics + growth tools from beehiiv
• Seamless ad packaging across newsletters