How MyGolfSpy Reached 200,000 Subscribers After Switching to beehiiv

Situation:

MyGolfSpy was built to solve a trust problem in golf media. Founder Adam Beach believed most golf coverage was shaped by advertisers, leaving consumers without unbiased guidance on what to buy.

So he built MyGolfSpy as a consumer-first testing and review brand: “Anything golfers buy, we test.” The business scaled into a major golf destination, with a daily newsletter that delivers equipment test results, investigations, and industry updates to help golfers make smarter decisions.

Challenge:

As the newsletter grew, MyGolfSpy’s email provider became a constraint.

• Costs rose as send volume increased, making growth expensive
• The pricing model discouraged frequent, consistent publishing
• The tool limited their ability to modernize onboarding and engagement
• They wanted more direct control as search and social traffic became less predictable

Beach described the previous setup as expensive and restrictive, creating a situation where the newsletter couldn’t scale as fast as the business demanded.

Solution:

MyGolfSpy migrated to beehiiv to reduce cost, modernize newsletter engagement, and support long-term growth.

What beehiiv enabled for the team:

• Lower cost at scale: Beach reported major savings versus the prior provider, freeing budget for growth and experimentation.
• Migration support for a large list: They used a guided process and were able to transition without disrupting operations.
• More engaging newsletters: Polls and surveys helped turn the newsletter from one-way broadcasting into two-way communication.
• Better use of audience data: Feedback collected at scale could be repurposed into content and used to improve the product.
• Future personalization: Segmentation allows MyGolfSpy to tailor emails to specific golfer preferences (e.g., handedness, brand interests, pricing).
• Expanded monetization paths: Ad inventory and newsletter-native ad placements became easier to activate and scale.

Results:

After switching to beehiiv, MyGolfSpy saw early gains in both growth and revenue:

• The newsletter added tens of thousands of subscribers post-migration
• Newsletter revenue increased alongside list growth
• Reader experience improved through better formatting, engagement features, and more relevant delivery
• The business reduced email platform costs dramatically, turning email from a cost center into a growth engine

The key shift: MyGolfSpy could now scale email without being penalized for publishing more often.

Takeaway

MyGolfSpy is a strong example of what happens when a large publisher treats email as a strategic asset, not just a distribution channel.

By switching to beehiiv, they reduced cost friction, improved engagement through surveys and polls, and laid the groundwork for segmentation-driven personalization and scalable monetization.

Start using beehiiv if you want to grow an owned audience, modernize engagement, and monetize a newsletter without legacy platform constraints.