The Best Digital Products To Create and Sell in 2025

In 2025, digital products are at the center of the creator economy. Writers, designers, educators, and founders are all building scalable online businesses by packaging their expertise into products that live entirely on the internet.

But despite the boom, most creators still ask the same question:

What digital products actually sell today?

This article breaks down the formats, niches, and strategies that consistently perform, using real creator data and verified case studies. 

You will also see how beehiiv is enabling creators to turn their audiences into customers, without having to toggle between 10 different tabs.

1. Education Still Leads, but Niches Win Now

Digital education continues to dominate, but scale alone is no longer the advantage. The winners in 2025 focus on specific skills and faster outcomes.

Instead of 12-hour masterclasses, audiences want focused lessons that deliver a clear result in under an hour.

Examples:

• Educational materials that address one clear outcome, such as “How to set up automations in Notion in 30 minutes.”

• Skill accelerators or framework-based lessons designed for a niche audience.

Jennifer Chou, creator of Vegan Tech Nomad, used beehiiv to sell Notion templates and premium newsletter content. Her launch generated over $16,000 in four months with more than 10,000 new subscribers in two weeks. Read the case study on beehiiv.

2. Templates and Tools: Scalable and Evergreen

Templates are among the most reliable digital product categories because they offer instant value with almost no upkeep. They save people time and deliver clear results.

Top-Performing Formats

Templates are practical, repeatable, and easy to distribute. When integrated with your beehiiv newsletter, every sale can automatically feed new buyers into your subscriber list for future product launches.

3. Access-Based Products: Membership and Exclusivity

Access is the new product. In 2025, audiences are paying not just for information, but for connection.

Private newsletters, paid communities, and behind-the-scenes memberships create a recurring relationship between creator and reader.

Examples That Work

Jennifer Chou’s second revenue stream came from paid subscribers through beehiiv’s premium tier system, allowing her to turn a portion of her audience into recurring income without leaving the platform.

beehiiv’s built-in earning features handle audience segmentation, paywalls, and checkout through Stripe, eliminating the need for third-party tools.

4. AI-Powered Assets: Selling the Shortcut

AI adoption has created new opportunities for creators who can teach or systemize its use. Digital products that simplify or automate workflows are in high demand.

Product Opportunities

These products convert because they package efficiency. With an audience built on beehiiv, you can survey readers, validate ideas, and launch quickly to an engaged segment.

5. Creator Kits and Freelance Packs

Freelancers are an evergreen market for digital products because they always need resources that save time or improve professionalism.

High-Performing Packs

• Freelancer starter kits with contracts and onboarding documents

• Proposal and invoice templates

• Branding starter kits for small businesses

• Social media strategy bundles

The wellness brand Guday used beehiiv to sell digital content and nurture customer relationships, achieving more than 2× ROI within two months. Read the case study.

This shows how an owned audience can directly convert to buyers when content and commerce coexist in one stack.

6. Evergreen Assets: Build Once, Sell Forever

Evergreen assets generate compounding returns. They may take longer to create but can produce consistent income for years.

Examples

• eBooks that rank for high-intent search queries

• Swipe-file libraries or template vaults updated annually

• Resource subscriptions with periodic content drops

With beehiiv’s SEO-optimized blog hosting, these assets gain organic reach. Pair that with automated onboarding sequences and you have a self-sustaining sales engine.

7. The Fastest-Growing Niches of 2025

Analysis of top-performing creators and marketplace trends highlights the following categories:

1. Productivity and workflow systems

2. Personal finance and investing education

3. AI automation and prompt engineering

4. Fitness, nutrition and digital coaching

5. Creator business systems and brand playbooks

6. Parenting and early education educational materials

7. Journaling, mental wellness and mindfulness products

8. Why These Ideas Work

Products that perform consistently share three traits:

1. Utility: They solve a direct, measurable problem.

2. Trust: They are sold by someone who already has authority with the audience.

3. Delivery: They are accessible immediately and reliably.

beehiiv enables all three. The platform allows creators to build trust through consistent publishing, deliver content securely, and process payments with full ownership of customer data.

9. Why beehiiv Is the Ideal Platform for Digital Product Creators

Traditional creators rely on multiple tools- one for newsletters, another for payments, and another for analytics. beehiiv consolidates everything into one platform.

Key Capabilities

• Newsletter growth through referrals and audience segmentation

• Seamless digital product checkout using Stripe

• Native paywalls and premium subscription tiers

• Advanced analytics to measure open rates, conversions, and revenue

By integrating content creation and commerce, beehiiv lets creators operate like full-scale media businesses without needing technical infrastructure.

Final Thoughts

In 2024, building an audience was the priority. In 2025, the focus is on earning with purpose.

You do not need millions of followers. You need a defined niche, a product that solves a real problem, and a system that makes selling easy.

beehiiv gives creators that system—one that connects publishing, audience growth, and digital sales in a single workflow.