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Klaviyo vs. beehiiv

beehiiv is the dynamic and modern alternative to Klaviyo, focused on newsletter growth and monetization.

E-commerce Marketing vs. Newsletter Growth & Monetization

Klaviyo is an e-commerce marketing automation platform built for online stores. It offers abandoned cart flows, SMS marketing, and purchase-based segmentation, all designed to turn shoppers into repeat customers.

beehiiv was built by the team behind Morning Brew for publishers who need something different. Integrated ad network, referral programs, recommendation networks, and growth tools designed specifically for email-first content businesses.

Klaviyo excels at running e-commerce stores with product recommendations and cart recovery. beehiiv focuses on what newsletter publishers need: tools to build a media business with integrated monetization through ads, sponsorships, and paid subscriptions.

Klaviyo is good for

  • Complex, commerce-based automations
  • Integrates seamless with Shopify businesses
  • SMS-based marketing

beehiiv is best for

  • Content-focused newsletters and publications
  • All-in-one solution for website, email, data analytics, and growth tools
  • Ownership of your audience and custom aesthetic
  • Affordable flat-rate pricing that favors growing creators and companies
  • Enterprise-level solutions made simple and accessible to everyone

compare features

With beehiiv you'll have the same suite of tools used by the world's largest newsletters.

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beehiiv

Klaviyo icon

Klaviyo

Monthly Pricing
Monthly email sendsUnlimitedLimited by plan
Free plan up to 2,500 subscribers
Up to 10,000 subscribers$109$150
Up to 100,000 subscribers$329$1380
Paid Subscriptions0%0%
Content Management Features
Team members
Email sends
Web posts
Publications
Subscribers
Website Features
Web hosting
Subscribe forms
Advanced email capture
Custom domain
Survey forms
Advanced web builder
Podcast sites
Link in bio
Ai website builder
Website analytics
Newsletter Features
Custom builder
Optimized deliverability
Custom fields
Custom HTML
Audience polls
A/B Testing
Content creation AI
Custom mobile apps
Podcasts
Collaborative editing
Inline comments
Dynamic content
Growth
Recommendation network
Magic links
Referral program
Boosts
Monetization
Integrated Ad network
Paid Subscriptions
Boosts
Direct sponsorships
Digital products
Analytics
Campaign analytics
Subscriber metrics
Advanced segmentation
Advanced analytics
Integrations
Giphy
Unsplash
API access
App marketplace
Security
2FA
SSO
Support
Normal support
Priority support
Account manager

Common Questions About Platform Migration

Will I lose subscribers migrating from Klaviyo to beehiiv?

No. Export your contacts from Klaviyo and import directly into beehiiv. We've migrated lists of 500,000+ subscribers without losing a single contact.

What happens to my Klaviyo automations when I switch to beehiiv?

beehiiv handles welcome sequences, drip campaigns, and behavior-based triggers. Klaviyo's e-commerce flows (abandoned cart, browse abandonment, post-purchase) are designed for product sales. beehiiv's automations are built for content engagement and subscriber journeys.

How long does custom domain transfer take when moving to beehiiv?

DNS propagation typically completes in 24-48 hours. We provide step-by-step documentation for all major registrars.

Will I lose SMS marketing switching from Klaviyo to beehiiv?

Yes. Klaviyo's integrated SMS is a genuine strength for e-commerce businesses. beehiiv focuses on email newsletters. If SMS is critical to your strategy, that's worth considering.

How quickly can I start sending newsletters after switching from Klaviyo to beehiiv?

Most publishers send newsletters within a day. beehiiv's interface is intuitive and purpose-built for newsletters. No steep learning curve navigating e-commerce features you don't need.

What training and onboarding does beehiiv provide?

All plans include documentation, guided setup, and email support. Our Max and Enterprise plans add priority support and dedicated account managers, respectively.

beehiiv is built for

Content Creators

Grow and monetize with tools Klaviyo doesn't offer. Integrated ad network, Boosts for paid subscriber acquisition, and built-in referral programs.

Media Companies & Publishers

Save on the tools that matter for your business. At 10K subscribers, beehiiv is $109/month. Klaviyo at 10K active profiles starts at approximately $150/month. beehiiv also includes unlimited email sends, while Klaviyo caps your monthly sending volume at 10x your active profiles.

Startups & B2B Organizations

Build authority through content with predictable pricing that doesn't punish growth. Klaviyo's active-profile billing means costs spike as your list grows, even if you're not emailing everyone.

Solopreneurs

Start free with 2,500 subscribers and unlimited sends. Klaviyo's free plan caps at 250 contacts and just 500 emails per month. You'll hit limits before you even get started.

Still Have Questions?

How does Klaviyo pricing compare to beehiiv?

Klaviyo's pricing is based on active profiles. At 1,000 active profiles, email starts at $45/month (15,000 emails monthly). At 10,000 active profiles, pricing increases significantly. beehiiv offers transparent, predictable pricing: free up to 2,500 subscribers, with paid plans starting at just $43 per month with unlimited sends.

Does beehiiv have email send limits like Klaviyo?

No. beehiiv includes unlimited email sends on all plans. Klaviyo's free plan allows 500 emails per month. Paid plans typically cap monthly sends at 10x your active profile count. Hit the limit and you'll need to upgrade or wait.

Does beehiiv offer a free plan like Klaviyo?

Yes, and it's much more generous. beehiiv offers a free plan with 2,500 subscribers and unlimited sends. Klaviyo's free plan is limited to 250 contacts and just 500 emails per month.

Does beehiiv have an ad network?

Yes. beehiiv's integrated ad network connects publishers with premium advertisers who pay to sponsor your newsletter. Klaviyo doesn't have an ad network. It offers integrations with external ad platforms like Google Ads and Meta, but no publisher monetization.

What newsletter growth tools does beehiiv offer compared to Klaviyo?

beehiiv includes built-in referral programs, a recommendation network for cross-promotion, and Boosts for paid subscriber acquisition. It’s all designed for scaling content-led businesses.

How does beehiiv's segmentation compare to Klaviyo?

Both platforms offer advanced segmentation. Klaviyo excels at purchase-behavior segmentation for e-commerce stores. beehiiv offers engagement-based segmentation designed around content consumption patterns.

How do I get started with beehiiv?

Sign up for free with no credit card required and send your first newsletter within minutes. No 250-contact ceiling. No 500-email limit. Grow to 2,500 subscribers before you pay anything.

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