How Nik's Piks Became NYC's Go-To Vintage Fashion Newsletter

Situation:

Nik Pollina turned a career setback—being laid off from a tech job—into a bold leap into fashion entrepreneurship. Within just six months, she:

• Built a social media audience of 65,000 followers
• Signed multiple 5-figure brand partnerships
• Opened a vintage studio in Brooklyn
• Hosted six popups across NYC
• Launched a consulting business
• And most notably, founded her weekly newsletter: Nik’s Piks

Challenge:

Social media algorithms made timely event promotion unreliable. Followers were often too late to attend the popups Nik shared. She needed a direct, dependable way to reach her most engaged audience.

Solution:

Nik launched Nik’s Piks on beehiiv—a weekly newsletter highlighting NYC shopping events, exclusive discounts, and vintage store updates. She used a killer lead magnet (a free list of 99 vintage stores) and monetized with beehiiv’s Ad Network.

Results:

• Built a high-intent email list from her 205K+ social followers
• Became NYC’s go-to newsletter for vintage fashion and shopping events
• Monetized via the beehiiv Ad Network and exclusive brand partnerships
• Lead magnet (99 vintage stores list) drove rapid subscriber growth
• Created a direct sales channel for her vintage store and popups
• Built a tight-knit community of vintage enthusiasts and serious shoppers
• Gained a platform to test new ideas, promote events, and expand to other cities